Our Approach to Research
At CNA we:
Maintain absolute objectivity. In our investigations, analyses, and findings, we test hypotheses, carefully guard against personal biases and preconceptions, challenge our own findings, and are uninfluenced by what a client would like to hear.
Apply imaginative, innovative techniques. We approach every problem with an open mind and go only where the facts lead us.
Gain a thorough understanding of issues. We analyze all relevant aspects of an issue and look for results that not only answer questions but inform decision making.
Are process driven and results oriented. We carefully maintain rigorous, ethical standards of research and analysis and work aggressively to complete projects on time and within budget.
Are open, direct, and clear. We keep clients informed about our procedures and progress – in language that is unambiguous and understandable.