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Chapter 8:

Geographical Region

As Table 8.3 shows, there was considerable variation in propensity, measured by the Advertising Tracking Study, in the Northeast, Midwest, and West census regions before September 2001. Given this level of variability, it is difficult to interpret the changes that occurred after September 11th, which are of lower magnitude. These changes do not show a general pattern. However, there was a substantial increase in propensity for the Northeast region from March 2001 to September 2001. This increase may have been caused by an unusually low value for the first quarter.

Table 8.3. Propensity for Military Service by Census Region, High School Grades, and Time Period
 
Time Period
 
Mar-May 2001
Jun-Aug 2001
Sep 2001
Oct-Dec 2001
Jan-Mar 2002
Census Region
Northeast
7.1
15.2
24.4
15.2
15.2
Midwest
24.1
17.1
28.6
15.8
21.8
South
21.2
22.6
20.3
22.7
19.1
West
28.0
15.0
21.2
20.3
18.9
High School Grades
Lower
21.5
23.1
27.8
22.5
22.1
Higher
17.1
11.9
18.6
15.2
14.6

Source: Data provided by DMDC from the Advertising Tracking Study, March 4, 2001 - March 23, 2002.

 

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