RECRUITERS, ADVERTISING, AND NAVY ENLISTMENTS
Published Date: July 1, 1980
The relation between Navy enlistments by high school graduates in 1971-1977 and the number of recruiters and level of advertising expenditures is analyzed. Allowance is made for changes in economic and demographic factors and Navy goals and policies. A prediction test is made with data from 1978. Both recruiters and advertising are shown to increase enlistments, but there are important differences in their effects.
